A dynamic platform for women of Type 1 Diabetes
Applejuice Collective
The problem:
Type One Diabetes is an autoimmune disease that is largely invisible, but effects the lives of those who live with it physically, mentally, and emotionally.
In general, the diabetes media that exists is colorless, impersonal, and inactive. Diabetes is portrayed in a very sterile and literal way, and it fails to connect people with diabetes in a more holistic way.
The Solution:
Applejuice Collective is a fictitious brand that serves as a dynamic platform for women of type 1 diabetes to connect through online forums, in-person events, print media, and more.
Brand Identity
Illustration
Web Design
Print Collateral
