An annual bash for Seattle’s Freakiest Film Fanatics

Affliction Horror Film Festival

Affliction Horror Film Festival is an amateur horror film festival in Seattle. With the year three rebrand and advertising campaign, the team and I wanted to disrupt the saturated Halloween scene and communicate Affliction’s values of creativity, approachability, humor, participation, community, and of course, horror.

The challenges we were up against with this project were: how can we communicate the clashing values of horror and approachability simultaneously at a glance? And how can we get people engaged and excited to participate in something so novel and uncharted?